How To Write A Resource Box That Gets Attention
The resource box is so often the achiles heel of many article marketers who rightly invest time in coming up with a great title and content but totally ignore the last runner in the article marketing relay.
When you know how to write a resource box that gets attention you will never have to worry again about low click through rates. This particular piece of article real estate is misunderstood by most. They seem to think it’s their chance to pat themselves on the back and tell their readers how great they are.
Please “leave your egos at the door” when writing articles for profits. Once you accept it’s not about you and it’s about the reader who found your article with a problem needing solving then you have arrived as an article marketer. It’s about them and the following video tutorial illustrates two powerful methods of creating a resource box that gets attention.
Free Article Marketing Tip – How To Make An Article Visually Attractive
In this free article marketing tip we will teach you how to make an article visually attractive. This is a step many overlook simply because they get caught up in the fact they have produced an article they are proud of and can’t wait to get it published so the whole world can see.
Article marketing is a relatively simple concept with the four main stages being keyword research, creating a title, creating content and crafting a good resource box. But there are some things in between which we’ve covered so far in this series that contribute to the popularity of the article and in the long run, being able to make you money.
While writing articles online serves the purpose of providing solutions to those searching for them and the content needs to be able to give some or all of what they need to solve their immediate problems don’t lose sight of the fact that they still need to make you money. In actual fact, it’s like going fishing – the article is the bait that reels in the fish and then you need to be able to direct them to a landing page where your offers are.
Here’s how to make an article visually attractive. Just making this small change can add up to more readers sticking around to read your entire article.
Our next lesson will focus on the resource box and what you need to be doing to guide your visitors to click on your links.
How To Write An SEO Article
Time to look at how to write an SEO article and today’s lesson will concentrate on the opener, middle content of the article and the closer.
When I started as an online marketer several years ago one of the skills I brought to the table was writing ability. As a journalist, writing was a big part of my life and at the time, I thought I could simply transfer that ability to marketing online. Search engine optimization was something I learned after several months and didn’t realize how important it was to article writing online. I guess that’s the learning curve you go through.
My articles read well – my friends and family told me but they weren’t getting too much in the way of visitor numbers to my landing pages. I soon realized writing as a journalist and writing as an online marketer are two different things. Journalists report and online marketers offer answers and solutions.
Does that make sense?
So let’s look at how to write SEO articles – articles that keep a visitor reading through to the resource box.
We looked at three aspects of content writing but there’s still more to the equation.How to make an article visually attractive to visitors so you at least get them to the first paragraph is something too many article marketers overlook. We’ll show you why in our next lesson.
How To Write SEO Article Titles
In this second training video on how to construct an article that gets attention we are going to be focusing on the article title. How to write SEO article titles is a skill that will take a little practice but the more you do it the easier it gets.
The title is so important it cannot be understated. It’s your shop front window. It’s where your main display is going to be presented and needs to be compelling enough to make the reader want to click through to read your article.
Remember, you’ve written your article around your main keyword phrase. If your reader has come across your term in the search results your title is usually going to be listed in bold. It’s your lead-off batter and if it’s weak, it will get struck out.
Okay, here’s what I do to maximize my title for both the search engines and to peak a reader’s interest in clicking through to the article.
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How To Write Internet Marketing Articles
Figuring out how to write internet marketing articles starts with putting yourself in the shoes of a searcher and mimicking what they would be looking for and how they would go about it.
That means thinking about what they would type into a search box and if thwhat they are typing had some intent about it. You see, the biggest mistakes inexperienced article marketers make is either writing an article from scratch without a rudder or writing the article around a broad term where the competition is just too much for them to see any concrete results.
What do we mean about “writing an article from scratch without a rudder?” Simply not optimizing their article around a keyword. Yes it happens and there must be literally millions of pieces of content floating around the internet basically drifting aimlessly without much attention.
How to write an article that gets attention begins with keyword research. It’s the first leg of a four leg relay in constructing an internet marketing article piece that will get noticed with the title, content and resource box completing the relay. Mess anyone of these up and you suddenly put yourself on the back foot against your competition.
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