Seriously, keyword research should not be complicated. Too many people fuss over it as if it’s something that they must get absolutely right or else they will fail. Don’t get me wrong but yes you need to get it right but it doesn’t have to be as difficult as some would lead you to believe.

When next you are in an internet marketing forum look to see how many times the subject of keyword research comes up. In this post, I’ll give you a simple way of figuring out quickly what people are really searching for.

Keyword Research Is Not That Difficult At All…

The truth is, keyword research is not that difficult but it seems when someone is actually put to the test an intimidation factor comes into play and there is a natural inclination to want to get it right first time.

This then leads to a type of paralysis analysis; people start looking around for a keyword research tool, not just any keyword research tool but one which will spit out only the right keywords. Then the questions begin…what tool do you recommend? Should I use Wordtracker or Keyword Elite? What about Keyword Discovery or Traffic Travis? How about Niche Bot or Niche Inspector?

We’ve all been there but the bottom line is, keyword research shouldn’t be complicated.

Give Me Some Juicy Keywords!

Now, the reason for this post – being able to assess a particular niche and figuring out what people are really searching for. There is a little psychology involved here but when you get the hang of it, this type of analysis will literally improve your bottom line.

Let’s start. We’re looking for a common theme when we are presented by a list of keywords. You can use any free tool for this exercise.

We are using the search term “fibromyalgia.” First impressions indicate most people searching for fibromyalgia will be looking for a cure or treatment. I’m using Wordtracker’s free tool. Here’s the list of top ten results

4609    fibromyalgia
467    fibromyalgia symptoms
187    fibromyalgia diet
183    signs symptoms of fibromyalgia
126    fibromyalgia treatment
103    what is fibromyalgia
74    symptoms of fibromyalgia
76    fibromyalgia symptom checklist
68    fibromyalgia syndrome
65    treatment fibromyalgia

What’s the first thing you notice? If you said the word symptoms then you’re right.You see, I assumed people would be looking for a cure and as there is no cure then treatment of this syndrome. But the results indicate people want to know what the symptoms are and what is fibromyalgia ahead of treatment.

Five of the top ten results relate to symptoms which means targeting this theme will be the sensible way to go. You can now construct your articles around fibromyalgia symptoms and if you are using article marketing, then you have a list of keywords to concentrate on for your promotions.

It’s a classic case of people looking to identify a problem before they can start looking for a solution to it and by giving them the information they want, you can then get them to opt into your list and then you can provide them with treatment options by way of affiliate products.

So in summing up, when you initially look at a list of keywords, try to identify what the theme of the list is before looking at individual keywords first. The first 10-20 results will often indicate exactly what it is people within that particular niche are more concerned about above anything else.

Related posts:

1. More Easy Keyword Research Tips – Why Google Is Your Best Friend!
2. Free Keyword Research Tip – How To Find Those Hot Keywords
3. Keyword Research Marketing – More Free Keyword Research Tips