When you know how to write a resource box that gets attention you will never have to worry again about low click through rates. This particular piece of article real estate is misunderstood by most. They seem to think it’s their chance to pat themselves on the back and tell their readers how great they are.

Please “leave your egos at the door” when writing articles for profits. Once you accept it’s not about you and it’s about the reader who found your article with a problem needing solving then you have arrived as an article marketer. It’s about them and the following video tutorial illustrates two powerful methods of creating a resource box that gets attention.

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Article marketing is a relatively simple concept with the four main stages being keyword research, creating a title, creating content and crafting a good resource box. But there are some things in between which we’ve covered so far in this series that contribute to the popularity of the article and in the long run, being able to make you money.

While writing articles online serves the purpose of providing solutions to those searching for them and the content needs to be able to give some or all of what they need to solve their immediate problems don’t lose sight of the fact that they still need to make you money. In actual fact, it’s like going fishing – the article is the bait that reels in the fish and then you need to be able to direct them to a landing page where your offers are.

Here’s how to make an article visually attractive. Just making this small change can add up to more readers sticking around to read your entire article.

Our next lesson will focus on the resource box and what you need to be doing to guide your visitors to click on your links.

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When I started as an online marketer several years ago one of the skills I brought to the table was writing ability. As a journalist,  writing was a big part of my life and at the time, I thought I could simply transfer that ability to marketing online.  Search engine optimization was something I learned after several months and didn’t realize how important it was to article writing online. I guess that’s the learning curve you go through.

My articles read well – my friends and family told me but they weren’t getting too much in the way of visitor numbers to my landing pages. I soon realized writing as a journalist and writing as an online marketer are two different things. Journalists report and online marketers offer answers and solutions.

Does that make sense?

So let’s look at how to write SEO articles – articles that keep a visitor reading through to the resource box.

We looked at three aspects of content writing but there’s still more to the equation.How to make an article visually attractive to visitors so you at least get them to the first paragraph is something too many article marketers overlook. We’ll show you why in our next lesson.

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The title is so important it cannot be understated. It’s your shop front window. It’s where your main display is going to be presented and needs to be compelling enough to make the reader want to click through to read your article.

Remember, you’ve written your article around your main keyword phrase. If your reader has come across your term in the search results your title is usually going to be listed in bold. It’s your lead-off batter and if it’s weak, it will get struck out.

Okay, here’s what I do to maximize my title for both the search engines and to peak a reader’s interest in clicking through to the article. The title not only has to be keyword specific but should give the reader some hint of what the article is about.

In the final analysis, it’s not that difficult to SEO optimize an article title. Once you attract them to your article and your content is what they are looking for, then your chances of getting them to click through from your resource box to your landing page increases significantly.

That’s why it’s vital you understand and know how to write SEO article titles.

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That means thinking about what they would type into a search box and if thwhat they are typing had some intent about it. You see, the biggest mistakes inexperienced article marketers make is either writing an article from scratch without a rudder or writing the article around a broad term where the competition is just too much for them to see any concrete results.

What do we mean about “writing an article from scratch without a rudder?” Simply not optimizing their article around a keyword. Yes it happens and there must be literally millions of pieces of content floating around the internet basically drifting aimlessly without much attention.

How to write an article that gets attention begins with keyword research. It’s the first leg of a four leg relay in constructing an internet marketing article piece that will get noticed with the title, content and resource box completing the relay. Mess anyone of these up and you suddenly put yourself on the back foot against your competition.

The following video examines the first aspect of how to write an internet marketing article starting with keyword research. At the beginning, I give some crucial advice about what it takes to be successful at the article marketing game.

This is a simple method of keyword research which we’ve covered elsewhere on this site but it’s powerful and has served me extra well over a number of years or since Google began offering suggestions in the drop down menu of the search box. Practice it and the more you do it the better you will become at analyzing keyword terms quickly and efficiently.

The next lesson will look at the window to an internet marketing article – the title.

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You see, article marketing online is all about getting the attention of the reader. They are looking for a solution and answer to a problem and you need to get their attention right away. That is where your title comes in and it’s the hook and bait to get someone reading your article so you can guide them down to your resource box.

The next question is what type of articles usually get attention? Well, we are about to reveal eight types of articles that always get attention and if you based your writing around the following, you should never have any issues in attracting more than a curious glance from visitors. 

So let’s take a look at the type of articles that get the most attention:

- Top Ten Lists
- Myths And Secrets
- Easy Ways Or Reasons
- Tips
- How To Articles
- Reviews
- Interactive Articles
- Truth Articles

Each one of the above works it’s magic in it’s own special way. Take a look at the magazines on a news stand the next time you’re near one. Check to see what they are using as their titles to attract people’s attention. You can be rest assured it will usually be something revolving around the topics we’ve mentioned in our list.

#1 Top Ten Lists

People love top 10 or top 7 or top 15 lists. They love a list because it suggests they don’t have to scroll through a maze of bunched up copy to find what they’re looking for. In fact, by using “The Top 10″ hook, it seems to convey that the article will be an easy read and the solutions will be laid out for them one by one. Try it and see if it makes a difference to your article marketing.

#2 Myths And Secrets

Myths and secrets is popular because people love a secret. Don’t you? If a title starts with “The Secret To…” doesn’t that more often than not, just want to make you know what the secret is? It’s something this author often can’t resist taking a peek at.

#3 Easy Ways Or Reasons

People are always looking for a shortcut to their problems. Just take the internet marketing field. People just want to know the quickest way to becoming successful and are continually on the lookout for the shortest route possible. That’s why articles title with either “Easy” or “Reasons” get plenty of mileage.

#4 Tips

Tips articles are proven winners. But there is a trick to making them more effective and that means highlighting both the problem and solution in your title like this…”5 Tips Guaranteed To Lower Your Gas Bill.” All you have to make sure of is providing the information you’ve promised in the title.

#5 How To Articles

How to articles are not as high on the list as they once were but are still very effective. The fact that many now use how to articles may have taken the edge off their effectiveness a bit. Many inexperienced internet marketers miss the mark with them and you’ve got to remember, you’ll make an impact with how to articles by creating and solving the problem in the title something like…”How To Knock 10 Years Off Your Life With Our Secret Age Defier.” Just make sure you back up the title with the information in the article.

#6 Reviews

Amazingly, reviews are still massively underutilized. Review articles are popular for the simple fact that you can get them ranking well when you attach the word review to a specific product or service. Your article can act as a conduit between the searcher and vendor and if you focus your reviews on more targeted products the more chance the searcher has of landing on your page.

#7 Interactive Articles

Interactive articles are very powerful and while you shouldn’t over use them, they are perfect for shock value. In other words, you are creating a problem and then offering a test to see if they have it. It’s funny how human nature behaves. Most times you wouldn’t give something a second thought but when you see a title like…”You May Be An Alien – Take Our Quick Alien Test To Find Out.” Alien test being the keyword. Can you see how powerful this can be?

#8 Truth Articles

Truth articles are great and in many ways, in a similar vein to review articles. People looking for some confirmation on a product or service and suddenly see them attached to a headline which says “The Truth About Samsung’s 50 Inch Plasma” are going to want to take a look if that’s the brand they are searching for. And again, the more specific you can be with the use of the truth tag the better your results will be. In other words, use it on targeted products or services.

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