What Is SEO And How Does It Work?

By AffiliatesCenterBlog On December 10, 2011 Under SEO Tips

So, what is SEO and how does it work? Why do so many people get hung up on it and literally drive themselves out of their businesses trying to figure it out? How does search optimization make you money?

Lots of questions and the three above are three of the most popular. We see them every day come across our desk and I often wonder whether people over-analyze SEO. For your information, SEO stands for search engine optimization and comprises both on page and off page factors.

So what is SEO? An article at searchenginewatch.com from Mark Jackson has summed it up perfectly in my opinion. I’ve always thought that SEO was a combination of fact and creativeness. Combine the two and you are somewhere in the ball park of understanding what it is and how to use it to your advantage.

In fact, the science is not hard to understand or implement; the people who are able to be creative in testing different stuff are the ones who take their business to the next level.

The science in my opinion is easy; optimize for the right keyword; use a keyword rich title, get back links to your page; and incorporate a user focused aspect and you’re on the right track. That’s just a crash course but you get the picture. But when you start to use a little creative thinking to SEO practices then this is when the magic can start to happen.

I’ve worked with and befriended many incredibly bright SEOs in my years in this business. It is those who manage to blend the scientific skills with the creative thoughts on how to experiment/improve programs are the gems.

Getting creative with SEO is thinking of how a marketing program can encompass social, graphic design, link building, content generation, and PR to drive toward a common goal.

Getting creative with SEO is also about reworking a website’s design/code so that usability and accessibility improve, while maintaining brand guidelines and keeping with “look and feel” requirements, yet improving SEO.

Every day, we must get creative in determining how to best target keywords by determining which method of content generation gives us the best chance at gaining a presence in the search engines and – most importantly – engaging our audience.

Should we write a blog post? Should this be best handled in a press release? How about a video? Infographic? New “corporate” page on the site? There are a multitude of ways that we might determine to target a keyword via content…..

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So, what do you think? Have you been over-analyzing SEO? Is SEO something you get hung up on? What is your biggest query with SEO?

The fourth point we made above; “incorporate a user focus” has been tough for traditional SEO gurus to accept. But it’s the future and with social media such a huge part of our lives right now, it’s fair to say that user focus is a part of the SEO practice that now needs to be taken seriously.

In fact, some experts say that it’s all you need now to get your sites ranking on top. What do you think?

Linking is still a crucial aspect of SEO and one way you can get links at will is with Traffic Launch Pad. The pro version is now available and here’s the crazy part; it’s free.

Click here to download Traffic Launch Pad Pro.